Over the years I have heard many a nonprofit staffer say that they don’t focus much on the organization’s website because it doesn’t get much traffic anyway. Often they decide to focus their efforts on old school mailings or social media instead.
And it’s always baffled me a little bit because very few of them ever ask why no one comes to or uses their website. Which means that instead of identifying and fixing problems, many end up writing off what could (and should) be one of their strongest marketing and fundraising tools.
Don’t let that happen to your org. After all, your fundraising goals and engagement with patrons is at stake.
To help you out, I’ve listed here the top 6 reasons people don’t use nonprofit websites and some ways to address each issue.
There are many things you can do to entice patrons and donors to come to your site, engage with, and keep coming back. If your website traditionally has not had much traffic or has not been a focus of your marketing and fundraising efforts, then it’s definitely time to change that!